The world of Audio is a rapidly emerging digital content industry trend worth exploring from a marketing standpoint. We're not discussing the Audio you use in your video content, which is an entirely different subject, but rather audio-specific content marketing, a significant and developing area for you to serve as part of your marketing strategy moving forward.
What is Audio Content?
The term "audio content" refers to any written, spoken, or otherwise audible information that is made available online for listening.
The popularity of audio content has spread through many forms of entertainment (such as audio books and, most notably, podcasts) and successfully served as marketing collateral like any branded media.
There are three ways to produce audio content:
1. Recording your voice
2. Utilizing natural language processing (NLP) to translate written text into spoken language
3. Using technology to recognize voice commands
Why is Audio Content important for marketing?
In the crowded field of text and video content/material, it is getting harder and harder to stand out and expand the audience. In this congested content environment, audio material is still less competitive as a content format. Hence though we understand Audio as old school compared to video content, we should still utilize its potential for our marketing needs.
Types of Audio Content
While some of the types on this list are venerable audio content mainstays, each one has something valuable to offer. Finding what works for your company requires some thought.
• Podcast
One of the most listened-to types of audio content is podcasts. A podcast is a digital-based audio file that may be listened to online or downloaded to a mobile device or computer. It usually comes as a series of episodes that customers can opt to receive automatically. There are numerous sorts of podcasts that cover a wide range of subjects, and many listeners tune in based on particular interests.
It's best to refrain from extensively advertising brands when making a podcast. Instead of concentrating on that specific company, try to create a weekly podcast about a subject related to that industry. One should think of inventive ways to promote it as branded content.
• Social Media Audio
Social media platforms are beginning to give voice to Audio. Audio-first social is noted as a significant new trend. Due to its accessibility and personal touch, audio content is an excellent way for businesses to interact. While working or traveling, listeners can tune in. It, therefore, appears reasonable to combine it with the power of social media.
Social media platforms like Facebook and Twitter have enabled group audio-only chatroom interactions. This allowed users to make genuine social interactions without being bothered by screen weariness, interruptions, or the demands of being on camera. So, keep an eye on the most recent audio-first social trends if you want to maximize the exposure of your brand's voice.
• Voice Assistant/Search
Voice search optimization, often known as voice SEO, is the practice of designing advertisements to be searchable via voice search, typically via a smart speaker or virtual assistant device. Instead of inputting words into these devices, users speak orders into voice-automated gadgets, which understand their terms and search on their behalf.
The purpose of this content's creation is for voice-first assistants like Amazon Alexa or Google Assistant to find and play it.
In addition to the above list, we can also try Radio shows, Audiobooks, Audio Catalogues, Audio in written content, etc., as a popular mechanism for Audio Marketing.
To summarize, content creators have numerous chances to generate engaging, shareable material. Using Audio is a start in the right way, and it will only get more popular as the number of social media participants grows. To compete with other firms, one must ensure to follow the trends in a safe and copyright-free manner.
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