There are various objectives for why you would want to rebrand your company. Perhaps your firm is frequently confused with competitors, or it no longer accurately represents what you serve or who you do.
But, once you've finalized the difficult decision to rename your firm, the more significant concern is how to do so without losing customers. How can you develop a new business name and brand that is more powerful than the one you had before? Don't let those big questions hold you back!
Renaming your company can be intimidating, but it can pay off in the long run if done correctly. However, this name change should not be undertaken lightly, and there are some key areas to consider before going ahead:
Lookup the availability of the domain name associated with your new company name. Although it is not necessary, it aids in recognizing if the two names are similar.
If that name is available, verify with your state's trademark office and the federal trademark office. It's possible that you won't want to trademark your new company name right away, but you might later.
Discuss the potential name change with your lawyer and tax advisor, so you know of any possible complications.
A new company's name must be chosen carefully and strategically. It must be long-lasting and have a purpose. It would help if you kept in mind that it must work with your present and future business ambitions. Be prepared for probable initial opposition from employees already familiar with your current identity and customers. Keep your confidence in your communication strategies because they might not grasp your long-term approach.
Once you have done your due diligence and aligned with your strategic planning, it's time for implementation. Consider the following points as your base routine to start here:
Once you've created a bold new brand for your company, you must inform all stakeholders, including your staff, clients or customers, investors, and vendor partners. The strategy will vary depending on the organization, but the general idea is the same: make sure to communicate your name change widely. In other words, don't just send one email and consider the job done. Consider your audience's numerous interactions with your brand, and make the changes clear on all of these platforms. And don't just tell people your name has changed. Let them know WHY. The more details you can provide your audience regarding the causes of the changes, the better. Such honesty and sincerity will be beneficial.
Any savvy marketer recognizes the value of a solid marketing strategy. And any rebranding project requires a solid rebranding plan. However, with so many additional aspects to manage, your name change rebrand will fail if you don't have a complete plan. All hazards, lead times, interdependencies, and roles and responsibilities should be correctly mapped out in your rebranding plan.
For instance, to rebrand your signage, you must:
Changing your company name may seem like a complex and confusing effort at first, but taking the proper steps can become a fun process that opens up new doors for your company and allows it to grow.
Owning a business entails obligations and the ability to make bold choices that can take your company in an entirely different direction, including changing your name.
Landmark Business Services
7401 Wiles Road, Suite 331
Coral Springs, FL 33067
Phone: (954) 509-3777
Email:
inquiry@landmarkservicesllc.com